Privacy policy

Last Updated: June 4, 2025

This Privacy Policy explains how NINA HO ILLUSTRATION (“this Website,” “we,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from www.ninahoillustration.com (“this Website”), or otherwise communicate with us about our business (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date, and take any other actions required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected, over the past 12 months, personal information about you from various sources as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The personal information we obtain depends on how you interact with our Website and use our Services. “Personal Information” means information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal information we collect.

Information You Provide Directly to Us

Information you may submit directly through the Services includes:

  • Contact Details, such as your name, address, phone number, and email address.

  • Order Information, such as your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account Information, such as your username, password, security questions, and other information used for account security.

  • Shopping Information, such as items you view, add to your cart, save to your account (including loyalty points, reviews, recommendations, or gift cards), and purchases.

  • Saved loyalty points/reviews/recommendations/gift cards.

  • Customer Support Information, such as the information you choose to include in communications with us, for example, when you send a message through the Services.

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Automatically About Your Use

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, details about your network connection, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Website and Services, such as Shopify.

  • Our payment processors, who collect payment information (such as bank account, credit card or debit card details, billing address) to process your payment and fulfill your orders under our contract with you.

  • When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may use online tracking technologies (such as pixels, web beacons, SDKs, third-party databases, and cookies) to collect certain information automatically.

Any information we obtain from third parties will be processed in accordance with this Privacy Policy. Please also see the next section about third-party websites and links.

How We Use Your Personal Information

  • To Provide Products and Services. We use your personal information to provide the Services, fulfill our contract with you, including processing your payment, shipping your order, sending you related notifications about your account, purchases, returns, or other transactions, creating and maintaining your account, arranging shipping, facilitating returns, and providing related features.

  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text, or postal mail, and displaying products or services that may interest you. This may include using your information to customize our Website and ads on other sites. If you are an EEA resident, the legal basis for these activities is our legitimate interest in marketing our products under GDPR Article 6(1)(f).

  • Security and Fraud Prevention. We use your personal information to detect, investigate, or act on potential fraud, illegal activities, or malicious actions. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend you do not share your username, password, or other access details. If you believe your account has been compromised, please contact us immediately. For EEA residents, the legal basis for this is our legitimate interest in keeping our Website secure under GDPR Article 6(1)(f).

  • Communicating with You and Improving the Services. We use your personal information to provide customer support and improve the Services. This is in our legitimate interest to respond to you, provide effective services, and maintain our business relationship with you, under GDPR Article 6(1)(f).

Cookies

Like many websites, we use Cookies on our Website. For specific information on Cookies used through Shopify to support our store, please refer to https://www.shopify.com/legal/cookies. We use Cookies to support and enhance our Website and Services (including remembering your actions and preferences), perform analytics, and better understand how users interact with the Services (which supports our legitimate interest in managing, improving, and optimizing the Services). We may also allow third parties and service providers to use Cookies on our Website to customize our Website and ads on other sites.

Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser settings. Note that removing or blocking Cookies may negatively impact your user experience and may cause parts of the Services (including certain features and general functionality) to no longer work properly. Also, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

Our Website recognizes Global Privacy Control (GPC) signals to enable you to opt out of the use or disclosure of your information. If you use GPC to communicate your preferences to us, we will treat such signals as valid requests to opt out of sharing/targeted advertising for the relevant browser or device and, if we can link the device sending the signal to a Shopify account, we will apply the opt-out to that account as well. To learn more about GPC, visit https://globalprivacycontrol.org/. Apart from GPC, we do not respond to other “Do Not Track” signals that may be sent by your browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contractual performance, legitimate purposes, or other reasons described in this Privacy Policy. Such circumstances may include:

  • Vendors or Other Third Parties providing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping services).

  • Business and Marketing Partners to provide Services and serve ads. These partners use your information according to their own privacy statements.

  • When You Direct or Consent. When you direct or consent to our disclosure of certain information to third parties (for example, shipping products to you or using social media widgets or login integrations).

  • Affiliates or Members of Our Corporate Group in our legitimate interest to run our business successfully.

  • Business Transactions. In connection with a merger, bankruptcy, or other business transaction; to comply with legal obligations (including responding to subpoenas, search warrants, or similar requests); to enforce any applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of users’ personal information and sensitive personal information:

Category Recipient Categories
Identifiers, such as basic contact details and certain order and account information Vendors, service providers
California Customer Records categories of personal information, such as basic contact details and specific order and account information Vendors, service providers
Commercial information, such as order information, shopping information, and customer support information Vendors, service providers
Internet or similar network activity, such as usage data Vendors, service providers
Geolocation data, such as location determined by IP address or other technical measures Vendors, service providers
Business and marketing partners Business and marketing partners
Affiliates Affiliates

We do not use or disclose sensitive personal information for purposes other than those necessary without your consent.

With your consent, we may share your personal information for participation in advertising and marketing activities as follows:

Category of Personal Information Recipient Categories
Identifiers such as name, email address, and phone number Business and marketing partners
Commercial information such as records of products or services purchased Business and marketing partners
Usage data Business and marketing partners

Third-Party Websites and Links

Our Website may provide links to websites or other online platforms operated by third parties. If you click on a link to a third-party website not operated or controlled by us, please review their privacy and security policies and other terms and conditions. We do not guarantee nor are we responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information on those sites. Information you share in public or semi-public areas, including on third-party social networks, may be viewed by other users and/or third parties, with no limitation on how we or others may use that information. Inclusion of such links does not imply endorsement of those sites or their operators, except as disclosed in this Privacy Policy.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the contact details below to request deletion.

As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” (as defined by applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “100% security.” Any information you send to us may not be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce other applicable agreements and policies.

Your Rights

Depending on your place of residence, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances; in some cases, we may legally decline your request.

  • Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details on how we use and share your information.

  • Right to Delete: You may have the right to request that we delete personal information we maintain about you.

  • Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.

  • Right to Portability: In certain circumstances and with specific exceptions, you may have the right to receive a copy of your personal information and request that we transfer it to a third party.

  • Right to Opt Out of Sale/Sharing/Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information, or to opt out of processing for “targeted advertising” as defined under applicable privacy laws. Note that if you visit our Website with a Global Privacy Control signal enabled, we will treat it as a request to opt out of “selling” or “sharing” your information for the device and browser used to access our Website, and, if possible, apply it to your Shopify account as well.

  • Right to Restrict Processing: You may have the right to ask us to stop or restrict the processing of your personal information.

  • Right to Withdraw Consent: If we rely on your consent to process your personal information, you may have the right to withdraw that consent.

  • Right to Appeal: If we decline to process your request, you may have the right to appeal our decision. You may appeal by replying directly to our refusal.

  • Manage Communication Preferences: We may send you promotional emails, which you can opt out of at any time using the unsubscribe option in those emails. If you opt out, we may still send you non-promotional emails about your account or orders you have placed.

You can exercise any of these rights by following the instructions on our Website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. Before responding to specific requests, we may need to collect information to verify your identity, such as your email address or account information. Where permitted by law, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require proof that you have authorized them to act on your behalf and may ask you to verify your identity directly with us. We will respond to your requests in accordance with applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. If you are not satisfied with our response to your complaint, you may have the right, depending on your place of residence, to appeal our decision or lodge a complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities here.

International Users

Please note that we may transfer, store, and process your personal information outside of your country or region of residence. Your information may also be processed by staff, third-party service providers, and partners in these countries or regions.

If we transfer your personal information outside of Europe, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by relevant UK authorities (as applicable), unless the destination country is deemed to provide adequate protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any available rights, please contact us by email at ninahoillustration@gmail.com.

For purposes of applicable data protection law, unless otherwise specified, we are the data controller of your personal information.